Google Analytics 2.0 by Jerri L. Ledford, Mary E. Tyler

Google Analytics 2.0


Google.Analytics.2.0.pdf
ISBN: 9780470549421 | 336 pages | 17 Mb

Download Google Analytics 2.0



Google Analytics 2.0 Jerri L. Ledford, Mary E. Tyler
Publisher: Wiley, John & Sons, Incorporated


Site statistics give you raw numbers, but Web analytics crunch those numbers into meaningful metrics you can actually use. Here’s what's new in Google Analytics 2.0, such as cross-segment reporting and drilldown content that enhance analysis. Learn to set up Analytics and choose filters, explore goals and goal-setting, use customizable dashboards and date ranges, and master basic analytics and Web statistics concepts. Examine every aspect of available reports, learn to use those best suited for e-commerce sites, and more. BONUS: Each copy of Google Analytics 2.0 includes a $25 Google AdWords gift card compliments of Google. With this $25 gift card , you can attract new customers to your ...

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